BLOGS
Sharing stories involving information technology to provide readers with more insight.
User Experience and SEO: Pathway to Digital Success
Welcome back to SEO 101! In today's digital landscape, the lines between user experience (UX) and search engine optimization are increasingly blurred. As a business, focusing on creating a positive user experience can significantly improve your SEO results, and vice versa. This post will delve into the symbiotic relationship between these two critical aspects of digital marketing. The Indispensable Role
High Bandwidth in Northern Ontario Communities
Partnership Brings High Bandwidth to Northern Ontario Communities Closing the health services gaps in rural Canadian communities requires partnerships between federal provincial, municipal, ingenious healthcare and technology leaders. This was certainly the case in Kenora, Ontario. In 2017, Indigenous, municipal and healthcare leaders met in ceremony to sign a resolution to work collectively toward the development of a patient-centered
Click-Through Rate: Why is CTR Important for SEO?
Understanding the Power of Click-Through Rates in SEO Strategies Welcome back to SEO 101! Click-through rates (CTR) might seem like just another digital marketing metric, but in fact, they can have an enormous influence over your website's success. With an optimized CTR, you can not only drive more traffic to your site but also improve its ranking on search
Black Hat SEO: Navigating the Right Path
Welcome back to SEO 101! When it comes to Search Engine Optimization, there are two distinct paths you can take to improve your website's visibility: black hat SEO and white hat SEO. While both aim to achieve the same goal, their methods drastically differ, often leading to contrasting consequences. In this blog post, we'll discuss the darker side of SEO,
The Power of Long-Tail Keywords
Welcome back to SEO 101! This week we will be diving deeper into keywords. Keywords play a crucial role in determining the visibility of your website or blog. There are two types of keywords: short-tail and long-tail, each with its unique advantages and disadvantages. However, in today's crowded digital landscape, long-tail keywords are emerging as a potent tool for