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Brand Guidelines

Everything you need to represent FSET consistently. Our logos, colours, typography, and usage guidelines are all in one place. If you have any questions about approved usage, don’t hesitate to reach out to our team.

FSET Logo and Icon

The FSET logo is the most visible expression of our brand. All logo files are provided in PNG format with transparent backgrounds — click any image to open it in a new tab. Vector formats (.eps and .ai) are also available for download.

Primary Logo

The primary logo includes the F-shield, the FSET wordmark, and the “Information Technology” tagline. This is the preferred version and should be used whenever space allows — presentations, documents, website headers, and print materials. Minimum size: 250px wide (digital) / 2.5″ wide (print).

Secondary Logo

The secondary logo omits the tagline and is intended for use when space is limited. Use it for social media profiles, co-branded materials, and tight layouts. Minimum size: 125px wide (digital) / 1.25″ wide (print).

FSET Color Black logo — orange and black on white background
FSET Color Black — PNG, 600×207
FSET Color White logo — orange and white on dark background
FSET Color White — PNG, 600×207
FSET White logo — white on orange background
FSET White — PNG, 600×207

Please Don’t

When using FSET logo assets, please keep the following in mind:

  • Modify, stretch, rotate, or distort our logos, icons, or graphics in any way
  • Change the logo colours or apply effects such as drop shadows, outlines, or glows
  • Use our logos as your own identity or for your own branding purposes
  • Place the logo on cluttered, low-contrast, or same-colour backgrounds
  • Display the logo smaller than the approved minimum sizes

FSET Shield

The FSET Shield is the iconic symbol at the heart of our brand. It can be used independently from the full wordmark when space is limited — such as app icons, social media avatars, and favicons. Available in colour, white, and black versions.

FSET Shield — Colour
FSET Shield Colour — PNG, 600×600
FSET Shield — White
FSET Shield White — PNG, 600×600
FSET Shield — Black
FSET Shield Black — PNG, 600×600

Fonts & Colours

These are the official FSET brand colours and typefaces used across all of our marketing and communications materials — digital and print. Consistency in their use is what keeps our brand recognizable and professional.

Our primary typeface is Exo Bold, used for headlines and display text. For body copy and documents, we use Stag Sans. If neither is available, substitute with any system sans-serif such as Arial or Roboto.

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Questions About Our Brand?

If you have any questions about using our brand assets or need additional guidance, our team is happy to help.

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