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Why SEO-Friendly Content is Important Welcome back to SEO101! When it comes to digital marketing, creating great content isn’t enough. While high-quality content is important for engaging your audience, getting it seen is another challenge altogether. As any digital marketer can...
August 17, 2023

Effective Keyword Research

Why is Keyword Research Important? Welcome back to SEO 101! This week, we will dive deeper into keyword research, why it is important and what tools you can use to help you get started! In today’s age, it’s not enough to simply...
August 10, 2023

Technical SEO

What is Technical SEO?  Having a visually appealing website is just the tip of the iceberg. To truly succeed online, businesses must also prioritize the technical aspects of their website’s performance. This is where Technical SEO comes into play. In...
August 9, 2023

Off-Page SEO

Understanding Off-Page SEO  Welcome back to SEO 101! In the ever-evolving world of SEO, off-page factors are crucial in determining website visibility and authority. While on-page SEO focuses on optimizing website elements, off-page SEO extends beyond the limits of your website. Off-page...
July 27, 2023

On-Page SEO

Optimizing Title Tags   Welcome back to SEO 101! This week we will discuss on-page SEO, and you will learn that the little details make a big difference! Optimizing key elements like title tags, meta descriptions, and URLs is essential if you’re looking...
July 20, 2023

Algorithm Updates

Understanding The Evolution of SEO Through Algorithms Welcome back to SEO 101! In this blog post, we will dive into the rise of Google, the significance of algorithms, and the transformative effects of the Panda and Penguin updates. Offering valuable insights to...
July 13, 2023

The Evolution of SEO

Understanding SEO   Welcome to the first SEO 101 blog, a beginner’s guide covering all SEO fundamentals. In today’s digital landscape, where competition is fierce, and attention spans are fleeting, standing out from the crowd is vital for online success. This is where SEO,...
July 6, 2023

Keeper Security Password Management

FSET has officially made the move to Keeper, in our continuous effort to protect our clients’ data and sensitive information as best as possible. Keeper Security Inc. is an industry leading password management company that employs zero-knowledge security protocols and encryption software....
March 24, 2023

Starlink Residential Installation

I signed up for Starlink – what now? Unlike most other internet service providers, SpaceX does not send a professional to complete the product setup for their customers. This means that your home or business will receive a Starlink kit...
January 6, 2023

Coverage Above and Beyond

What does the deal between Starlink and T-Mobile mean for us in Canada?  If you’ve ever taken a road trip across the Trans-Canada Highway, you probably know what it feels like to lose cell service – having no bars often...
October 24, 2022
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